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Ed Eshel
PRO-BONO
Professional Expertise for a Greater Good
I believe in using professional expertise to strengthen organizations that create meaningful change. Through pro bono services, I provide non-profits and mission-driven ventures with the strategic guidance they need to grow, amplify their impact, and achieve long-term success.
GOOGLE ADS GRANTS SUPPORT
Turning Ad Grants
Into Lasting Impact
Google Ad Grants provide non-profits with up to $10,000 per month in free search advertising, but many organizations struggle to fully leverage this opportunity. I partner with non-profits to ensure they maximize the grant’s potential. From setting up campaigns correctly to optimizing ads for visibility, traffic, and measurable results.
Whether you’re a charity, NGO, foundation, or 501(c)(3), I help you turn the grant into a powerful tool for growth. Together, we’ll boost your online presence, attract the right audience, and drive meaningful engagement that supports your mission.
Raise awareness
Attract donors
Recruit new volunteers
NON-GRANTS ADVERTISING SUPPORT
Maximizing Impact Through Paid Campaigns
Not every organization qualifies for Google Ad Grants, but that doesn’t mean you should miss out on the power of digital advertising. I design and manage cost-efficient campaigns across Google Ads, Microsoft Ads, and social media to maximize exposure, drive qualified traffic, and boost conversions.
Working closely with trusted partners, I also provide complementary services such as analytics, web design and development, and conversion rate optimization. Together, these efforts ensure that every campaign not only reaches the right audience but also delivers measurable impact for your mission.
FRACTIONAL CMO SERVICES
Marketing Leadership
That Gives Back
Many non-profits and growing organizations need strategic marketing leadership but aren’t ready to invest in a full-time executive. As a Fractional CMO, I provide the expertise and vision of a seasoned marketing leader on a flexible basis. From shaping brand strategy and leading campaigns to aligning marketing with fundraising and growth goals, I help organizations move forward with clarity and confidence.
Together with my partners, I can also oversee execution across channels – including digital advertising, social media, content, and analytics – ensuring that strategy translates into measurable results. This approach gives organizations the guidance they need to scale efficiently, without the cost of a full-time CMO.
PRO-BONO TESTIMONIALS
Results in Their Words
“Working with you on our Google Ad Grants account was a game-changer. You helped us restructure campaigns, refine messaging, and double our site traffic. Thanks to your pro bono support, we finally reached the people who needed us most while investing more resources directly into our programs.”
Emma L., Outreach Manager
HopeBridge Foundation
“When you helped us set up paid ads and optimize our site pro bono, everything changed. We began reaching thousands more people and gained consistent new donations. Your expertise gave us results we never thought possible without a big marketing budget.”
Daniel C., Executive Director
GreenSteps Initiative
“Having you as our pro bono Fractional CMO gave us the structure and clarity we needed. You helped us align our brand, campaigns, and goals, which grew our donor base and gave us systems that will support us for years to come.”
Natalie W., Board Chair
BrightFuture Alliance
“Ed helped us transform how we used Google Ad Grants. He restructured our campaigns, refined our messaging, and quickly boosted our traffic. Thanks to his pro bono support, we reached more people and turned awareness into real engagement.”
Olivia R., Communications Director
Pathway Partners
“Ed stepped in pro bono to guide our paid advertising. His expertise across Google, Microsoft, and social media gave us visibility we never had before. Donations increased, and our message finally reached the right audiences.”
Lucas W., Executive Director
RiseUp Collective
“Having Ed as our pro bono Fractional CMO was invaluable. He gave us strategy, structure, and confidence. Under his guidance, we grew our donor base, improved campaigns, and built a long-term framework for success.”
Sarah P., Board Chair
FuturePath Foundation
FAQ
Understanding
Pro Bono Support
Curious about pro bono support?
What is Google Ad Grants?
Google Ad Grants connects people with the causes they care about by providing up to $10,000 USD per month of in-kind search advertising for qualifying nonprofits.
How does Google Ad Grants work?
With a Google Ad Grants account, you create ads to show on Google Search. Your organization’s ads will appear either independently or in positions below paid ads. These text-based ads are displayed on Google.com search results pages.
For more information on how Ad Grants works see Google's help center.
What are the Google Ad Grants requirements?
To qualify for Google Ad Grants, your organization must be an eligible nonprofit, have a high-quality website that meets Google's website policy, and be able to meet the program policies.
How much does Google Ad Grants cost?
You do not pay for Ad Grants campaigns. After you qualify for the program, you have an ad budget of $10,000 USD per month of in-kind search advertising to use across various campaigns. The funds do not roll over if unused.
Once you have activated Ad Grants, your advertising budget will be pre-loaded in your account, and you won’t need to request it from Google.
How can I apply for Google Ad Grants?
See these eligibility requirements and apply on Google for Nonprofits. Watch this step-by-step video to understand the application process from start to finish.
How do I login to Google Ad Grants?
Once you have been accepted to Ad Grants, you’re able to access your account through the Google Ads platform. Navigate to ads.google.com and sign in with the email you used to sign up for Google for Nonprofits.
How do you keep campaigns cost-efficient?
By combining precise targeting with data-driven optimization, we ensure every ad dollar creates the greatest possible return for your mission.
What is a Fractional CMO?
A Fractional CMO provides high-level marketing leadership on a flexible, part-time basis - offering strategy and guidance without the cost of a full-time executive.
How can a Fractional CMO help a non-profit?
I bring structure, clarity, and strategy to your marketing efforts - from aligning campaigns with your mission to strengthening donor engagement and fundraising.
What areas of marketing leadership do you cover?
Brand strategy, campaign planning, digital marketing, team alignment, and measurement — ensuring your efforts drive growth and impact.
PRO-BONO APPLICATION
Let’s Create Impact Together
Fill out this form to tell me more about your organization and how pro bono support could make a difference.
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