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Ed Eshel
LUNA & CO.
From Side Hustle
to Spotlight
By helping a creative founder shape her brand, streamline her offers, and connect with the right audience, I turned a passion project into a thriving small business. The result: steady sales, loyal customers, and the confidence to grow bigger.
BACKGROUND
Big Dreams, Messy Start
When Luna & Co., a handmade lifestyle brand, came to me, the founder was juggling late-night Etsy sales, DIY marketing, and a pile of sticky notes with half-baked strategies. She had talent and drive, but no real plan to scale beyond “hustle mode.”
CHALLENGE
Lots of Spark, No Structure
The products were beautiful, the vision was strong, but the path forward was chaos. Sales were unpredictable, branding was inconsistent, and every new idea added more confusion.
APPROACH
Organize, Polish, and Shine
We rolled up our sleeves and started with the basics: a clear brand identity, a customer journey map, and an easy-to-manage sales system. Then we built out her marketing plan with content that actually connected instead of just “posting and praying.”
RESULTS
A Business That Clicks
In less than a year, Luna & Co. doubled their monthly sales, grew a loyal customer community online, and even landed their first retail partnership. What once felt like a side hustle now runs like a business with staying power.
VOICE
In Their Words
“I finally feel like I know what I’m doing. For the first time, I’m running my business instead of my business running me.”
TAKEAWAY
Growth Doesn’t Have
To Be Overwhelming
Helping founders like Luna cut through the noise and step into real growth is proof that with the right structure, passion projects can truly shine.
EXPLORE MORE
Success Stories
Each story highlights growth, transformation, and lasting results.
START YOUR GROWTH JOURNEY
Get a Free Consultation
Whether you're just getting started or you've been around for years and want to take your brand to the next level, I can help you get there quickly and effectively, with guaranteed results! Get in touch and let's make it happen.
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